Companies have spent millions of dollars in marketing, running attractive ADs and campaigns to promote their niche. However, there is a wide chasm in the traditional marketing strategies – how can the company gauge the effectiveness of its marketing efforts? Big Data provides opportunities for marketers to add the missing math to their creativity. Marketers
Do you realize how much data is floating on the digital medium today? The fact is that social media, online transactions, GPS enabled data from personal devices, customer enrollments, feedback systems, digital sensors – all are uploading data to the web! So far so good, but what’s the use of data, if it cannot be