Advanced Business Analytics are no more confined to the Fortune 500 organization alone. With Big Data, SME segment has plunged at the opportunity and harnessed the best from multiple data sources. However, they commit mistakes and ponder if something else could have been done. While expectations from technology tend to grow, here’s what you need
Companies have spent millions of dollars in marketing, running attractive ADs and campaigns to promote their niche. However, there is a wide chasm in the traditional marketing strategies – how can the company gauge the effectiveness of its marketing efforts? Big Data provides opportunities for marketers to add the missing math to their creativity. Marketers
Extensively high volumes of data and the innovative solutions to handle them are disrupting traditional approach towards its utilization, management and analytics. Businesses across multiple industries are latching on fast to these new-order technologies that promise to give them a competitive edge via advanced data analytics and deeper insights. It is well-known that unstructured data
Do you realize how much data is floating on the digital medium today? The fact is that social media, online transactions, GPS enabled data from personal devices, customer enrollments, feedback systems, digital sensors – all are uploading data to the web! So far so good, but what’s the use of data, if it cannot be